KCI’s business model differs fundamentally from that of the traditional publishing model. Nowadays our clients use all kinds of media to get information. KCI anticipated this trend. We have developed an innovative four-channel concept, a cross-media business model based on Print, Online, Events and Research. This forms the foundation for our communities.
Each communication channel has its own characteristics and benefits. This means that we first transform the collected information into news releases, interviews or background articles. Then we decide which media channel is appropriate for which piece of information. Print, Online, Events or Research? Our clients have the choice, they decide which information they need and in which way they would like to receive it. That is the big difference compared to traditional publishing companies. Also at KCI, all staff members from all media channels work closely together to ensure the optimal dissemination of information.
- PRINT – magazines, newspapers, special publications and industrial reports
- ONLINE – websites, online newsletters, KCI Television, Apps , Marketplace Online, Social Media like LinkedIn, Xing, Facebook, Weibo, Twitter, Google+
- EVENTS – conferences, exhibitions, summits , seminars
- RESEARCH – data intelligence, on location professional training, tailored reports and customised content