4-Channel Concept

An innovative cross-media business model

KCI’s business model differs fundamentally from that of the traditional publishing model. Nowadays our clients use all kinds of media to get information. KCI anticipated this trend. We have developed an innovative four-channel concept, a cross-media business model based on Print, Online, Events and Research. This forms the foundation for our communities.

Each communication channel has its own characteristics and benefits. This means that we first transform the collected information into news releases, interviews or background articles. Then we decide which media channel is appropriate for which piece of information. Print, Online, Events or Research? Our clients have the choice, they decide which information they need and in which way they would like to receive it. That is the big difference compared to traditional publishing companies. Also at KCI, all staff members from all media channels work closely together to ensure the optimal dissemination of information.


  • PRINT – magazines, newspapers, special publications and industrial reports
  • ONLINE – websites, online newsletters, KCI Television, Apps , Marketplace Online, Social Media like LinkedIn, Xing, Facebook, Weibo, Twitter, Google+
  • EVENTS – conferences, exhibitions, summits , seminars
  • RESEARCH – data intelligence, on location professional training, tailored reports and customised content

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THE COMMUNITY, DOMAIN AND KNOWLEDGE CENTER FOR FLOW CONTROL AND STAINLESS STEEL PROFESSIONALS
Online, Print, Research, Live

DEVELOPMENT AND INCUBATOR

KCI is strong in developing new concepts. The main focus is not only on new print media, online applications or events, but also on innovation and process optimisation.

BRANDS AND PROTECTION

I.P. (Intellectual Property) has become a big issue, not only for the industries we serve, but also for ourselves. There are pirates everywhere looking to profit from powerful brands. To secure our rights, KCI has established its own team to monitor the use of our brands, and, when needed, take legal action.

WHAT MAKES KCI UNIQUE


  • Independent company
  • Global presence in the process industry
  • Committed employees from all over the world
  • Cross-media concepts
  • Team player in every respect
  • High service level and personal contact
  • Strong focus on the relationship with end users
  • Communication – multi-cultural and multi-lingual
  • Marketing power (cross-media communication)
  • In-depth research
  • Development of new (digital) products

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