“It is of highest importance for industrial companies to present themselves, share information with customers and expand their networks. The human element that plays such an important role at tradeshows remains crucial in gaining the trust of customers. This is why we strongly believe B2B events will remain to be a very attractive business channel. You can’t beat meeting your customers and partners at tradeshows. Open networking, hospitality, striking deals, building networks and gaining knowledge, that is what makes tradeshows a very powerful business tool.“